Nacelle Delta: post-click optimization for Shopify
Your ads win the click. Then your store forgets why they came.
Delta reads which Meta ad brought each shopper to your Shopify store, then reshapes the store around the promise that earned the click. Homepage, collection, product page, recommendations and chat. Same theme, same URL, nothing rebuilt.
- One-click install
- No theme edits
- You only pay a performance fee on revenue proven against your own control group
Clinical proof
solene.com/products/even-tone-azelaic-serum
SolèneShopRoutinesJournal
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Backed by a 12-week clinical study.
Even Tone Azelaic Serum · $40
★★★★☆
A published study found 10% azelaic acid improved uneven tone and faded post-blemish marks. Precise concentration, measurable results.
Add to cart
product-niacinamide
product-toner-glow
product-spf
You pay for a specific intent, then drop it in a generic room.
Meta tests your angles and finds the winners. Then every one of those shoppers lands on the same page, and the promise that pulled them in disappears at the moment of arrival. The second click loses it entirely, because your collection page and your cart know nothing about why anyone came.
Meta optimizes your creative up to the click. Delta continues it onto your store.
hero-generic
Even Tone Azelaic Serum
$40 · the same page, every time
Five promises in. One room out.
The same store, answering a different promise.
Pick the ad a shopper clicked, then turn Delta on and watch the store answer it.
Step 1 Pick the ad a shopper clicked
Sensitive skinClinical proofTexture over timeGiftingRoutine
“A gentle active for skin that reacts.”utm_content=azelaic_sensitive
Step 2 Turn Delta on and watch the store answer it
Turn Delta offShowing the matched store
Sensitive skin
solene.com/products/even-tone-azelaic-serum?utm_source=meta&utm_content=azelaic_sensitive
SolèneShopRoutinesJournalAbout
hero-sensitive
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Gentle enough for skin that reacts to everything.
Even Tone Azelaic Serum · $40
★★★★☆412 reviews
A 10% azelaic serum that evens tone and smooths texture without the sting. Calm, gradual and kind to reactive skin.
“The first active that has not made my reactive skin flare.”
Add to cart
Chosen for this angle
product-cica
Calm Cica Soothing Serum
$36
product-ceramide
Barrier Rescue Ceramide Cream
$38
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Balance Hydrating Toner
$26
Calm and barrier support
product-cleanser
Fresh Start Gentle Gel Cleanser
product-moisturizer
Cloud Cream Daily Moisturizer
It is not one page. It is the whole session.
The angle is set the instant the shopper arrives and it stays with them for up to seven days. Wherever they go next, and whenever they come back, the store is still answering the same promise.
Sensitive skinClinical proofTexture over timeGiftingRoutine
They click the ad
They land on whatever page the ad points at, and it leads with the promise that won the click.
“Gentle enough for skin that reacts to everything.”
Same visit
They browse
The collection reorders, and Delta builds a curated set: Calm and barrier support.
Same visit
They get recommended
Products chosen for the reason they came, not for whatever tends to get bought together.
Tuesday night
They leave without buying
No account, no email captured, nothing saved on their end. This is where most tools lose them.
Thursday
They come back
In through a Google search this time, and the store has not forgotten why they came.
“Gentle enough for skin that reacts to everything.”
Most optimizers hunt for one best page and collapse everything into it. Delta holds a winner for every angle, on purpose, because the shopper who clicked "engineered for athletes" and the one who clicked "a gift she will actually use" should never see the same store.
A salesperson who never loses the thread the ad started.
Paige is an AI shopping assistant trained on your catalog. She answers questions about products, shipping and returns, and she recommends what fits. What makes her different is that she already knows why the shopper is here.
- She opens on the angle, before the shopper types anything
- She recommends inside it, not from a generic list
- She cites the customer review that matches the concern
- She handles hesitation in the language of the angle, which is why Delta has no exit popup
Change the ad and watch how she opens.
Sensitive skinClinical proofTexture over timeGiftingRoutine
We hand you the number. Caused, not attributed.
Delta always holds back a clean control group, so a share of your matched traffic keeps seeing the untouched store. That is the only honest way to answer the question that matters: how much revenue did this actually cause. Not how much it was near.
Lift reportsolene.com · last 30 days
Exposure
85% / 15%
Traffic from your ads
15%
CONTROL
Solène
hero-generic
Even Tone Azelaic Serum
Shop now
85%
DELTA
Solène
hero-sensitive
Gentle enough for skin that reacts to everything.
Shop now
We compare revenue per visitor
revenue per visitor
control
treated
The numberYou keep 80 cents of every dollar of it.
would have happened anywayincremental, yoursDelta's 20%
illustrativeBilled on the lower bound of the range, floored at zero.
Nothing about your store changes.
In-theme
Your real store, your real theme, your real URL. Nothing is replaced and no parallel site is built.
No engineering
One-click install. No dev backlog, no theme edits, no code review and no developer involved.
Your brand voice
Delta reads your existing copy and tone before it writes anything, and stays inside the voice you built.
Exposure dial
You choose how much matched traffic Delta reaches, from a sliver to nearly all of it, at any time.
Instant rollback
Set it to zero whenever you want. It never runs silently and it never needs our permission.
Your search presence
Search engines and organic visitors see your store as written. Only matched ad traffic sees a variant.
What Delta will never touch
- It does not change your add-to-cart button
- It does not change your prices or mint discounts. It changes the framing, never the number
- It does not re-sort or replace your review widget. It pulls the quote and surfaces it in copy Delta already controls.
Three things, and you probably have all of them.
Shopify
Delta installs as an app. One click, no theme edits and nothing in your dev backlog. It works with whatever theme you already run, and uninstalling is as quick as installing, with nothing left behind.
Read-only Meta access
Delta reads the ad account: your campaigns, your creative and Meta's own performance data on each asset. It never edits a campaign, a budget or a creative, because that permission is one we never ask for.
UTMs on your ads
Nothing custom. Standard parameters withutm_content populated, which is how Delta knows which ad brought each shopper. If your ads run from Ads Manager, this is almost certainly already true.
$500 a month, plus a share of what Delta proves it added.
The flat fee covers what it costs to run Delta. Everything else is performance based: a share of the revenue Delta is measured to have caused, against your own control group, floored at zero. No lift, no performance fee.
See it on your own store.
Twenty minutes. Bring one product and the ads running at it.